Live on PC & Mac · Mobile Q4 2026

Help shape how Yooca grows in Malaysia.

Yooca: Your Life is a living city where you work, race, fish, decorate a home and raise a Yooca Pet alongside real players — with 200+ real brand stores inside and coupons you can actually redeem. MB Ventures is building its Malaysian community, and the research that shapes what comes next.

Take the survey — 3 min Play free ↗

MB Ventures runs community, campus, creator and research programmes for Yooca: Your Life in Malaysia. Game developed by Youniverse Games Sdn. Bhd.

Yooca: Your Life — a player with their Yooca Pet, friends in costumes, ferris wheel behind

Yooca: Your Life

Free social life sim · Youniverse Games

Malaysia programme
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Survey responses
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Studies open now
What is Yooca

A city that keeps running whether you're online or not.

No lobbies, no seasons, no reset. You start with a basic studio and work your way up — and the neighbours are real people.

Yooca city street with real brand storefronts

A living city

Walk, cycle or scooter through a city full of real-brand shops, AI-powered NPCs with their own stories, and other real players.

  • 200+ real branded storefronts
  • AI NPCs with backstories and quests
  • Your Yooca Pet follows you around
  • In-game camera for photos and selfies
Delivery Dash — player on a scooter with a package

Jobs that actually pay

Deliveries, go-kart racing, fishing the canals, running a café counter. Every role earns Younits.

  • 6 earnable role types
  • Higher skill level, bigger earnings
  • Energy system keeps the economy balanced
  • Weekly leaderboards with bonus prizes
Sprint Fury — eight cyclists at a race start line

Race, climb, win

Sprint Fury, Go Karting, Pickleball, Dart Championship — up to 8 real players at once.

  • Real-time 8-player races
  • Seasonal championships with real prizes
  • Skill progression across disciplines
  • 25+ games and growing
Decorated apartment with a Yooca Pet

Studio to mansion

Start in a Basic Studio and earn your way through 10 home tiers. Decorate every room, invite friends over.

  • 10 home types to climb
  • Full interior customisation
  • Host friends and events
  • Your home affects your Pet's happiness
Players at the Yooca Fun Fair

Better with real people

Proximity voice chat, water balloon fights, tug-of-war, the Fun Fair.

  • Proximity voice chat in the city
  • Fun Fair multiplayer events
  • Yooca Pet evolution and socialising
  • Gift, tip and give kudos to players
Research

Four open studies. Every question has a reason.

We don't collect data for the sake of a bigger number. Each study has a defined goal, and the findings go to the Yooca team as decisions they can act on. Around three minutes each.

Market insights

What the responses are telling us

Findings are published here once each study reaches a reportable sample size. Nothing goes up before the numbers are real — a chart built on twelve responses helps nobody.

What gets reported

Interest levels by segment, feature demand ranking, awareness versus intent, campus and community pipeline, and a written read on what it means for how Yooca should be positioned in Malaysia — delivered as a quarterly pack to Youniverse Games.

Community

Get in early, and get in properly.

Register once and you're on the list for Yooca Malaysia updates, playtests, campus activations, tournaments and creator programmes.

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Register

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Survey

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Discord

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Updates

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Events

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Play

Partner with Yooca

Bring your audience into the city.

We're opening collaborations with universities, gaming communities, esports organisations, creators, event organisers and brands. Tell us what you run and what you'd want out of it — we come back with a concrete proposal, not a deck.

UniversitiesGaming communities Esports orgsCreators Event organisersBrands